LMG Touring
Branding, copywriting, copyediting: website, Power Point sales pitch, ad copy. Press release: Blue October
www.lmgtouring.com
Branding from concept to .com and beyond for new expansion division of existing organization. While LMG is a leader in providing technology solutions for shows and conferences, they were new to the touring industry, the first to offer a true turn-key technology solution. With a robust service offering and easily identified key value propositions, the challenge was in deriving tangible evidence of their abilities in order to generate case studies ad copy to populate their digital and print marketing assets without revealing the family secrets.
