PR: Feature Film
Develop and create pitch materials and marketing collateral for fundraising and publicity. First feature film directed by Willo Hausman; important to leverage Hollywood Family legacy (mother, Diane Varsi nominated for Oscar in Peyton Place; father Michael Hausman, Executive Producer on Amadeus, Brokeback Mountain etc.) while branding Willo as a formidable film talent in her own right.
Press release resulted in weekend lifestyle cover piece.
Pitch materials vital to attracting numerous investors who have provided seed money for developing additional materials as well as capturing the attention and scheduling meetings with Hollywood studio heads and production companies.